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"The website is really helping our business. Every month the amount of orders taken through the website seems to be increasing. However more importantly on a day like today (which in our business is traditionally not very busy - holidays etc.) more or less 50% of all the enquiries / orders that have been telephoned through have started with the sentence 'I was just looking on your website......' - thought you might like to know."

Thanks for your time, Kindest Regards,

Tom Carr, Just Jags UK

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Bespoke Ecommerce Web Development and Ecommerce Software Development - Diamond Dealer Direct

Bespoke web development and e commerce software development - Diamond Dealer Direct

Diamond Dealer Direct is a long-established diamond merchant and manufacturer with a recently acquired retail outlet with one of the UK's largest stocks of internationally recognised certified diamonds from the top gemmology laboratories. Diamond Dealer Direct wished to complement their high street outlet with a stylish e commerce online shopping cart facility.

Diamond Dealer's working relationship with Websynergi Design has developed through working on their ecommerce project into an ongoing partnership, allowing them to benefit from up to date ecommerce consultancy constantly to improve their online Search Engine performance.

Diamond Dealer Direct Ecommerce Website Case Study



Diamond Dealer had extremely individual requirements for their new ecommerce website. These included:

Consultancy delivered:

Diamond Dealer Direct ecommerce shopping cart content managed website

The outcomes

Diamond Dealer Direct now has an extremely attractive e commerce website that complements their products and retail premises and is designed for ultimate customer usability.

Consultation with WebsynergiDesign encouraged Diamond Dealer to opt for a pay per click search engine optimisation campaign to kick start ecommerce sales. This, combined with careful organic search engine optimisation, has successfully raised their online profile so that they consistently appear in the top 1 - 2 positions for their selected key terms and has resulted in an immediate increase in sales.

Well known and highly reputed in Birmingham and the Midlands, Diamond Dealer are now receiving substantial orders from visitors to their online shop originating all over the UK and have also seen an increase in visitors to their high street premises.

Diamond Dealer work with WebsynergiDesign in an ongoing partnership that helps them to maintain and develop their online success with regular meetings that discuss all aspects of SEO and e commerce development:

  • web site visitor statistics
  • website user behaviour
  • SEO budgets
  • popularity of pages
  • length of time visitors spent on particular pages
  • which SEO terms site visitors choose, etc.

"The high quality design of the site does justice to our high quality diamond products. We were delighted with the integration of our complex pricing and diamond product CMS and WebsynergiDesign's expert managing of our Google marketing campaign. We found them very helpful people to work with; they ensured that neither the web development project or the PPC campaign were demanding on our time... We are achieving fantastic sales as a result. "

Chris Shellis, Diamond Dealer Direct



Ecommerce web design and bespoke CMS Content Management System

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Our Latest Projects

Diamond Dealer Direct

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Egbaston Aesthetics Website Design, corporate identity design, bespoke flash design

The Edgbaston Aesthetics Clinic offer non-surgical skin rejuvenation treatments to enhance your appearance, treatments are administered by fully trained and qualified practitioners (Doctors / Nurses) in Medical Cosmetic treatments, rather than Beauticians. Their competitors would be the likes of The Harley Medical Group, but Edgbaston Aesthetics believe this is a growing market in Birmingham.

Development Summary:

Ecommerce Web Design

eCommerce shopping cart web design with CMS (Content Management System Website)

Diamond Dealer Direct is a long-established diamond merchant and manufacturer with a recently acquired retail outlet which now enables them to deal direct with the public giving access to one of the UK’s largest stock of internationally recognised certified diamonds from the top gemmology laboratories. A high end ecommerce shopping website and content management system with a sophisticated and customised pricing software system and also an extensive search engine campaign was developed for Diamond Dealer Direct.


Web design summary:


Graphic Design

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A 12 page Newsletter designed for the Birmingham Strategic Partnerships' Business Empowerment project to articulate the business perspective across Birmingham.


Search Engine Optimisation (SEO)

Searcg Engine optimisation

Birmingham Chamber of Commerce - employed our SEO consultancy to intensively rank highly with Search Engines and Directories for West Midlands working and trading with South Asia.
"The Websynergi SEO service delivers results. It's as simple as that." R.Nandra, International Projects Manager, Birmingham Chamber of Commerce.


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A logo design that was awarded after our concept designs beat the competition. This will drive the ecommerce website of the advanced engine management technology company.


Web Applications / Programming

So London Content Management System bespoke development .Net

Content Management System – Web Application

WebsynergiDesign have created an innovative, versatile and highly functional website and CMS for SO LONDON Publishing. The website and bespoke content management software are designed to the highest .Net 2 and CSS programming standards which allow for online management of the magazine including:

Read the Case Study...
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